Three trillion connected
consumer data points.

Our proprietary OmniTraffic® data captures real human journeys: app, web, and location — revealing patterns and clusters that train smarter AI with behavior that’s truly connected.

94% of AI models improve when trained on real-world, unified app, web & location behavior.

Enhance your survey with real behaviors

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Access our AI training dictionary today

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Validated business decisions.

Competitive Intelligence

View the path-to-purchase in your competitors’ stores and apps through the eyes of their consumers.

Benchmarks

Brand Perception
Consumer Engagement Touchpoints
Pricing & Promotions
Share of Wallet

Customer Satisfaction & Experience

Enhance every interaction to build lasting loyalty and evolve with expectations.

Net Promoter Score

Your NPS Score increased from 50-65 this quarter.

*See Drivers

iOOH™ & Brand Lift

Measure messaging effectiveness, assess brand awareness & boost engagement.

Ad Likeability

% of Total

“vTracker+™ provides us with the why behind the buy.”

Director of Insights

“Segmenting store dwell time influences consumer sentiment… that’s just one of the rich insights geo-targeting gives us.”

Sr. Executive, Partner Marketing

“With iOOH Brand Lift, LEGO’s campaign achieved a 15% lift in brand consideration.”

Insights Manager

“I love being able to get a head start on our story & report while we are still in field.”

Director, Content Insights

“We saw an 85% lift in brand awareness using Out-of-Home ads; measured by MFour.”

Manager of B2B E-Commerce Retail Marketing

“The future of consumer data.”

Professor of Marketing and Psychology

TRUSTED BY COMPANIES LARGE & SMALL

Meet the tools behind trusted insights.

Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.

vConsumer Panel™

The only validated mobile consumer panel in the US.

vSurveys+™

Trusted insights built on behavior driven research methodologies.

vTracker+™

A personalized KPI dashboard powered by trended vSurveys+™

MFour Studio™

An end to end platform designed to meet researchers’ needs.

Book a Demo

Samsung Uses In-Store Surveys to Optimize the Path to Purchase.

Map every step of the shopper journey using MFour’s validated, real-time feedback to reveal where and why purchases happen.

Advantages of validated research.

Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.

Increase incidence

Faster fielding times

Richer consumer feedback

Lower costs

Your consumers are unique.

Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.